CITCO Water About Us

Solutions Driven.

For the past 60 years, the Morrison family and generations of employees have carried out the goal by consistently developing new solutions for our customers. Not only has CITCO Water remained family-owned and operated, we have continued the personal face-to-face customer relationships that we were founded on. We now have over 100 employees and seven full-service branches that serve West Virginia, Kentucky, Tennessee, and Southern Ohio.


At CITCO Water, we listen to our customers. We know their problems and what keeps them awake at night. We strive to develop solutions to those challenges and more. After decades of experience, we are able to anticipate problems and develop unique solutions you don’t even know you need yet. Today, if you are in the water or wastewater business, we have every solution you need—chemicals, meters, engineering and technology, inventory management, Smart City capabilities, hardware, and repair.

Commitment Given.

  • OUR PEOPLE, including third-generation employees, with a wide range of professional and technical expertise can solve any problem you have.
  • OUR COMPREHENSIVE MODEL of supplying every product and service needed gives you a streamlined and enhanced experience.
  • OUR INNOVATIVE APPROACH and our multidisciplinary team deliver exceptional products, solutions, and services so you have optimal results.
  • OUR EXPERIENCE from 90 years of successful partnerships with our customers ensures that we are a solid, dependable resource you can count on.
  • OUR COMMITMENT is given in everything we do as your partner—taking care of your needs and expectations, every step of the way.

Family Owned Since 1958.

Today, second and third generations of the Morrison family along with a dynamic team lead CITCO Water.

Our History

1931     Charles Irving Thornburg created the C.I. Thornburg Company as the experts for pipe, valves, and fittings in Huntington, West Virginia.


1958    Web Morrison purchased the company with the vision of providing contractors and municipalities everything they needed to take water from the source and return it back to the source.


2020     With Web’s vision achieved, we renamed the company CITCO WATER to reflect our growth and experience in the water and wastewater industry.


Today     It’s an exciting position to be in—offering our customers a vast array of products and services, from chemicals, supplies, design expertise, smart technology, upgrades, repairs, to even investing in their infrastructure at no costs to them. We now have over 100 employees and seven full-service branches that serve West Virginia, Kentucky, Tennessee, and Southern Ohio.


Tomorrow     We will continue to expand our products and solutions to meet our customers ever-evolving needs.

CITCO Water History Timeline

Our Leadership Team

Jeff Morrison CITCO Water Company

Chief Executive Officer  – Jeffrey Morrison

Jeffrey Morrison became the CEO of CITCO Water on December 30, 2013. A Huntington native, Jeff makes the third generation of the Morrison family to run the locally owned and operated business. Jeff first began working for CITCO in January 2007. The following summer he was transferred to CITCO’s Lexington location to develop Engineered Product sales and the service department. Before Jeff joined the ranks at CITCO, he pursued his dream to become a professional tennis player. He won the 1999 NCAA Singles Championship, played for seven years on the ATP Tour, and had a career high ranking of #85 in the world in singles.

Ed Morrison


Ed Morrison started working for CITCO in May 1973 as an Inside Sales representative. He earned his Bachelor of Science degree in Industrial Engineering and Operations Research from Virginia Polytechnic Institute and State University. Ed has served as the past president of the Water and Sewer Distributors of America organization and the past chairman of the National Association of Pipe Fabricators. He is also a recipient of the AWWA Fuller Award and formerly represented West Virginia on the AWWA Board of Directors. Ed and his wife Karen are the parents of Eddie and Mary Beth.

Alan Morrison CITCO Water Company

Vice President – Alan Morrison, PE

Alan began working for the family business in March 1977 as an Engineered Product sales representative. He also graduated from Virginia Polytechnic Institute and State University where he earned a Bachelor of Science degree in Engineering Technology. Alan is the best problem solver in the company. He and his wife Catherine are the parents of Jeff and Brooke.

Mary Beth Anderson CITCO Water

Chief Operating Officer – Mary Beth Anderson

Mary Beth (Morrison) Anderson became Chief Operating Officer for CITCO in April 2018. She graduated from Duke University with a Bachelor of Science degree, double majoring in Computer Science and Math. She started working for IBM Retail Store Solutions, testing and programming operating systems and middleware. Mary Beth continued to work on retail operating systems as a Marketing Technical Specialist, then as a Product Manager for 4690 and Linux systems. While working as a Product Manager, she went back to Duke’s Fuqua School of Business for her MBA. She joined CITCO in late 2012 and has worked in a variety of roles including Marketing, Special Projects, Director of Fabrication, and General Manager of the Huntington Branch.

Eddie Morrison CITCO Water

Chief Technology Officer – Eddie Morrison

Eddie started working for the family business in 2005. He graduated in 2000 from The Ohio State University with a Bachelor of Science in Applied Medical Professions Specializing in Medical Technologies. Eddie became the IT System Administrator for CITCO in 2014 and was promoted to Chief Technology Officer in January of 2018.

David Templeton - CITCO

Chief Procurement Officer – David Templeton

David joined the CITCO Water team in 2013. David has gained experience while working in multiple departments including Warehouse, Treatment Plant Sales, Pricing, and Purchasing. He is currently the Chief Procurement Officer and is responsible for all purchasing, as well as system data and pricing maintenance. David is based out of the Lexington, KY branch.

Jenna Ramsey CITCO Water Company

Chief Values Officer – Jenna Ramsey

Jenna is a WV native and graduate of Nitro High School. She went to Marshall University where she received an undergraduate degree in Finance, followed by a Master’s degree in Human Resources Management. Upon graduation, she began working for PepsiCo as an HR administrator in the WV/Eastern KY region. She transitioned to Innovative Mattress Solutions where she worked as a Recruitment Manager before coming to CITCO in October of 2017. Jenna currently lives in St. Albans, WV with her husband Eric and their son.

Alex Meadows CITCO Water

Chief Revenue Officer – Alex Meadows

Alex came to work with CITCO in January of 2017 after a 28-year career in the sales and distribution of facilities maintenance supplies. Alex brings a wealth of sales leadership knowledge and has helped develop some of our signature programs like CLEAN Inventory and CLEAN Chemical Programs. Alex has been married to Beth for 25 years, and they are the parents of two grown children, Megan and A.J. Alex believes that CITCO Water’s strength in the market is because of the diversity of offerings and the talented staff.

Michael Bassetti - CITCO 3

Chief Financial Officer – Michael Bassetti

Michael joined CITCO Water in January of 2022, bringing with him a wealth of financial knowledge and experience to our team. Michael spent his career in financial leadership helping various companies achieve incredible growth under his guidance as CFO. A North Carolina native, Michael now calls Lexington home.